Analytics
Measure reach, engagement, impressions and post performance across all your social channels.
Analytics Overview
The Analytics section gives you a comprehensive picture of how your social media presence is performing — from high-level organization-wide trends down to the performance of individual posts. All analytics are scoped to the active organization.
Dashboard Metrics
The main Analytics page shows an aggregated summary across all connected social accounts in the active organization.
- Total Reach — unique accounts that saw any of your posts in the selected period.
- Total Impressions — total number of times your posts were displayed.
- Engagement Rate — (likes + comments + shares) ÷ impressions × 100.
- Follower Growth — net change in followers across all accounts over the period.
- Posts Published — total posts published in the period.
- Best Performing Post — the post with the highest engagement in the period.
48.2K
Total Reach
124.6K
Impressions
3.9K
Interactions
421
Comments
12.8K
Followers
876
Shares
Account-Level Metrics
Click any connected social account on the Analytics page to drill down into that account's individual performance data.
| Metric | Description |
|---|---|
| Followers / Fans | Total follower count at the start and end of the selected period. |
| Net Follower Change | Followers gained minus followers lost within the period. |
| Reach per Post (avg) | Average unique reach across all posts in the period. |
| Impressions per Post (avg) | Average total impressions per post. |
| Engagement per Post (avg) | Average total interactions (likes + comments + shares + saves). |
| Top Post Types | Breakdown of post types (image, video, carousel) and their average engagement. |
| Publishing Frequency | Number of posts per day/week over the selected period. |
Post Performance Table
Below the account metrics chart, a sortable posts table lists every post published within the selected date range along with its key metrics.
- Click any column header to sort ascending/descending by that metric.
- Click a post row to open the post detail page.
- Export the table as a CSV from the export button in the top-right of the table.
Date Range & Filters
Use the date range picker at the top of the Analytics page to control which period of data is displayed. Available presets:
- Last 7 days
- Last 14 days
- Last 30 days
- Last 90 days
- Last 365 days
- Custom range (pick any start and end date)
In addition to the date range, you can filter the view by:
- Platform (show only Facebook data, only Instagram, etc.)
- Social account (if you have multiple pages on the same platform)
- Post type (image, video, carousel, text)
Comparing Multiple Accounts
Octapost lets you overlay metrics from multiple social accounts on the same chart to compare performance side by side.
- On the Analytics page, click Compare accounts above the chart.
- Select up to 4 accounts to overlay on the engagement or reach chart.
- Each account is shown as a different colored line on the time series chart.
- Use comparison mode to identify which platform drives the most engagement for your brand.